PMM Files Video Edition #3 PMM Summit SF 2023 - Takeaways The PMMs guide to Interactive Demos PMM Files Video Edition #2 Tell a story in your demo Steal this messaging Blueprint Let’s decide this for “right now” Tailor your demo to your audience Use Storytelling Techniques in Your Demos 📺
PMM Files, now in technicolorBe your own product marketer Preparing for your PMM Interview PMMs Tailor your resume and cover letter Research potential roles and industries Identify Transferrable PMM Skills I’m changing the name of my newsletter Define Product Marketing Skill Give yourself freedom to suck 📦
The all-in-one differentiator⚡
How to quickly find transparent logos Adding things to my swipe file from mobile 🧴
Vacation - The world’s best smelling sunscreen🏗️
Founding PMMs are architects🛣️
How to influence a differentiated roadmap🚗
Kick the tires before a free trial✅
28 win/loss interview questions💼
Know what you need them to doWhat to include in your internal newsletter 👥
Don’t forget to enable the people that deliver your message every dayWhen positioning and product strategy align 🎫
Think of sales asks as feature requests, not support tickets know what you’re saying no to 5 ways you can be more productive as a PMM #BestPhonesForever Campaign Say it straight, then say it great Interactive demo Example from Athennian Share my Marchitect Video 6 Sources of Qualitative Messaging Feedback 💡
Share your work early and often👊🏻
Beat your competitors to the punch🆘
If a rep neds help on a deal, you get in there and help🔟
10 Ways to differentiate outside of just features🗃️
10 Swipe Files for PMMs📩
Loom’s weekly review email🤔
The rest of your company doesn’t know that📘
Chili Piper and Navattic Buyer Behaviour Report 🤝
Partner with sales early on your launch👎🏻
A great reminder that more ≠ better.💸
I’ve heard too many reps say we lost a deal because pricing was too complicated🏎️
Writers Block? ConvertKit removes from their signup process. ⏱️
Don’t have the time vs choosing not to make the time🌊
There is not just strategy, there is not just execution, it goes in waves📣
Make your competitive differentiator a movement📸
How to take a full-page screenshot🙅🏻♂️
Product Marketers are not copywriters🛍️
How to make it easier for buyers to buy (Carousel)✍🏻
How to write a great LinkedIn Post📣
How to run your LinkedIn takeover on launch dayAlways know your top three questions 🦸🏻
Sketch’s unconventional homepage hero🦸🏻
Homepage Hero Swipe FilesAsk people directly and clearly State of Interactive Demos Carousel Working with a founder, the original PMM 💬
Take me through the last time you did X?✉️
The Swipe Files Newsletter🥟
A quick tutorial on using Giphy Stickers + Canva 👇🎉
The PMM Productivity Hub is listed on Notion’s template gallery 🎯
OKRs vs Key Results vs ProjectsChampion enablement for product launches 🔍
Slack Competitor Quick Find💬
The most important conversation to have in your first week as a PMM📁
Interactive Demo Swipe File📖
Storytelling doesn’t have to be long🥦
One of my first lessons when creating our PMM Charter at Klue🔪
Top PMM productivity killers🖇️
Be the connector to make great messaging happenWin-loss Executive Summary Template What can the bystander effect teach us about collaborating with other teams? We don’t have this all figured out 🪟
Project Template - Competitive Comparison Page🎤
How to Win Your Marketing With Win-Loss - Webinar with SCIP🚀
Launching the PMM Productivity Hub🚀
The Top 100 Product Marketing Mentors To Learn From And Work For - 20233️⃣
Tips for creating Interactive Demos🧠
50 top Marchitects influencing the game🚀
Klue acquires DoubleCheck Research 💥
The power of templates in the PMM Productivity Hub 🗺️
Our Process For Creating Interactive Product Tours at Klue🚀
Launching the PMM Productivity Hub📝
Grab this free Decision Memo Template25+ Interactive Calculators and Value Assessment Tools 🔨
Introducing the Competitive Keyword Generator➕
The Competitive Revenue Gap Calculator 🛷
How can we make it easier to buy from us?💯
Top 100 PMM influencers of 2022🥊
7 best practices for creating high-converting competitive landing pages.✍️
Why notes matter and how to take good ones🎟️
Compete Week Starts Today!⚡
My favourite takeaways from PMM Summit Toronto🗨️
6 sources of qualitative messaging feedback✨
Customize your Zoom waiting room!🚀
Announcing Klue for Microsoft Teams🎟️
Pumped to be emceeing at the PMM Summit, Toronto🏎️
Klue makes Deloitte’s Tech Fast 50 and 500 lists for 2022⚡
10 ways to differentiate outside of just features🧤
Who’s responsible for sales enablement?🚫
Enable your sellers with messaging around product limitationsHow to create a Forced Copy Link in Google Slides 🎙️
The not-your-average comparison page — New episode of Compared to What🎟️
Announcing Compete Week🏋️
Help vs do - you don’t need to create every slide on your own 📈
Ways you can measure impact on revenue from PMM🏆
How Klue helps you centralize win-loss data from Clozd, DoubleCheck, and other win-loss providers into a single platform for compete🏋️
3 ways to make your persona training more effective🦁
Advice for product marketers that don’t feel confident presenting to sales 🏋️
10 Ways to provide deal support 🖼️
How to use Text and Image Placeholders in Google Slides📣
Let your customers differentiate your product for you🚨
Klue launches Related Alerts — automatically aggregate related articles around competitor events🔍
How to find competitive pricing, proposals, etc. using the Google filetype operator💼
When to hire for a CE Manager?⭕
Promote the Winners Circle🔘
Klue’s Battlecard Button in Salesforce✔️
Nike HyperRev vs Huarache Ads — The power of compelling copy🏗️
6 ways to structure your PMM team🚀
New Klue features that help multi-curator teams work better together 💡
9 Takeaways From PMM Summit SF📲
Global Search is now available in the Klue mobile app📝
50+ Examples of Release Blog Post 📣
Come see my chat with Dan Hamilton at The Winners Circle🏆
Announcing the Winner’s Circle Event: Competing Org-Wide🔗
Introducing Klue’s New Card Linking Assistant🍱
Positioning is context (illustrated using chips)👩🔬
Data vs Insights (and why all insights should be actionable)🤌
Competitive deals are won by small margins↔️
Simple template to avoid LinkedIn Carousel controls📈
When products compete, they get better🎨
Ask them to “Paint Done”🐢
Compared to What - Episode Two: Status quo is your biggest competitor🔗
How to better manage your sales decks with Linked Slides🥁
Share your works-in-progress early and often ⚖️
An example of a well-used feature comparison checklist🎙️
Promote Brandon’s State of CE Webinar🎣
I love practical, actionable advice ⌛
Practice makes your presentations look effortless💪
Your website is one of the most powerful tools for competitive differentiation⚫
4 tips for mastering bullets in Google Slides❌
How I write distraction-free🔮
Here’s what I learned about demo from 6 Gartner analysts👊
How to Make Your Competitive Page Title Impactful Without Sacrificing SEO🔘
Hitting the reset button🥽
Skimmers, Dippers, and Divers📢
Make it easier for employees to share product announcements on LinkedIn🥊
Announcing Compared to What: A new video series all about comparison pages🙏
Don’t start from scratch — practice Borrowed Creativity 📣
Announcing the Compete Network🚀
Something big is coming tomorrow📈
How we’re scaling our messaging certification at Klue☝️
Google Slides Tip: How to Turn Logos White 💌
Slack Connect, how I used it to get quick feedback🗯️
Why your release marketing campaign should start with Messaging 💪
Why curation makes you the competitive expert 🚀
Klue Announces Triage Mode🎟️
The CI Summit is happening next week!📸
2 tips for capturing better screenshots🤝
How PMMs can align with sales on content priorities📒
Here’s what we learned from our State of CE Report🧑🏻💼
Your CEO is the original PMM🎓
What we learned from launching our new category narrative📐
Slide Tip: Using Distribute and Align in Google Slides👀
A sneak peek at the slides I’ll be presenting in our Category Narrative webinar🎙️
PMC Podcast Recap - How to position to WIN📒
How we tried to position our G2 report better📣
Announcing our Klue Category Narrative Webinar📦
New Swipe File - 60+ SaaS Product Pages🤔
Why is tactical a dirty word?⚡
How to quickly find transparent logos 📈
Use Slack auto-responders to drive adoption of sales collateral🎓
What I learned from chatting with Salesforce’s CI team🔍
Magnifying glass effect in Google slides💪
How do you build a competitive culture in your org? 🚘
Klue is headed to SCIP Intellicon🚫
Battlecards are not something to “fill out”🗃️
Every PMM should have their own Swipe File✅
28 win/loss interview questions👨⚖️
Do analyst firms validate the creation of a new category?⚡
Sales is the fastest path to impacting revenue❤️
The “quality” of your case study videos doesn’t matter🗯️
A lot of your best messaging will come from product managers🔍
Klue’s Competitive Threat Analysis📈
How to measure category creation using Gong🎨
Start branding your internal PMM projects🎨
How I create effective LinkedIn post images in Canva📈
Start tracking your competitive win rate3️⃣
The power of 3’s in your messaging💗
50+ Social Proof Examples🕵️
See what ads your competitors are running on LinkedIn.🎟️
PMM Summit NYC 2022 Recap💥
How to break into Product Marketing🐑
Skip the fluff and get right to the product🎤
Speaking at PMM Summit NYC next week!🎢
Embrace feedback — Good and Bad👉
A look at the Klue Battlecard Button in Salesforce🚀
50+ product animation examples to inspire your next launch3️⃣
Always know your top 3 questions🖌️
How to design eye-catching animations for new feature announcements🚀
Klue's new Win-Loss Card🎉
Happy International Women’s Day 20225️⃣
5 Takeaways from Gartner’s Market Guide for Competitive and Market Intelligence📝
70+ examples of competitive comparison pages🎙️
Register for the Competitive Enablement Show - Competitive Comparison Pages📽️
Share your favorite product animation videos💰
How to conduct a Westendorp Price Sensitivity Meter💪
I’m a product marketer and I make pretty decksWinning companies market the problem and the solution 🎙️
My journey becoming a product marketer - Podcast w/ Al Dea🔎
The difference between positioning, messaging, and copy📥
A simple system for managing triaging your competitive intel🧭
What is a product marketing charter?🪣
What competitor information are you capturing in Salesforce?🎙️
Upcoming Webinar - Closing the Deal: How PMMs and Sellers can partner to knock out competitors🎙️
Check out Wynter Games #11 - How to get an edge in a competitive market👥
Don’t forget to enable the people that deliver your message every day😨
Imposter syndrome and anxiety in product marketing🙌
How to build 💪 cross-functional relationships☝️
Focus on just one thing🙌
The best competitive enablement programs are a team game💡
A Slack tip for tracking mentions of competitors in communities🏆
The winning position in competitive sales📄
Here’s how to summarize an analyst report for your company✅
Klue Demo certified — well sort of👀
Building a PMM team from scratch? Look internally for great talent. 🧪
How to validate your messaging🎙️
Excited to announce our first ever Winning as Women event!🎯
An everyday life example of great positioning🔽
TD adds Product Marketing to their occupation dropdown🧭
Creating a PMM Department Charter
