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PMM Files Video Edition #3
September 27, 2023
PMM Summit SF 2023 - Takeaways
September 25, 2023
The PMMs guide to Interactive Demos
September 18, 2023
JTBD Interview Framework
September 14, 2023
PMM Files Video Edition #2
September 13, 2023
Sidebar Sponsored Post
September 12, 2023
Tell a story in your demo
September 11, 2023
Steal this messaging Blueprint
September 8, 2023
Let’s decide this for “right now”
September 7, 2023
Tailor your demo to your audience
September 6, 2023
Use Storytelling Techniques in Your Demos
September 6, 2023
🎤
Rapper LLMs
September 5, 2023
📺
PMM Files, now in technicolor
August 30, 2023
Be your own product marketer
August 29, 2023
Preparing for your PMM Interview
August 29, 2023
PMMs Tailor your resume and cover letter
August 29, 2023
Research potential roles and industries
August 29, 2023
Identify Transferrable PMM Skills
August 29, 2023
I’m changing the name of my newsletter
August 29, 2023
Define Product Marketing Skill
August 28, 2023
Give yourself freedom to suck
August 28, 2023
Understand your audience
August 24, 2023
🔧
Make it your own
August 24, 2023
📦
The all-in-one differentiator
August 23, 2023
⚡
How to quickly find transparent logos
August 21, 2023
Adding things to my swipe file from mobile
August 10, 2023
PMA Summit Speaker Post
August 8, 2023
🆘
You’re not alone
August 7, 2023
🧴
Vacation - The world’s best smelling sunscreen
August 2, 2023
🏗️
Founding PMMs are architects
August 1, 2023
🛣️
How to influence a differentiated roadmap
July 31, 2023
🚗
Kick the tires before a free trial
July 25, 2023
✅
28 win/loss interview questions
July 24, 2023
💼
Know what you need them to do
July 19, 2023
What to include in your internal newsletter
July 18, 2023
👥
Don’t forget to enable the people that deliver your message every day
July 17, 2023
When positioning and product strategy align
July 13, 2023
🎫
Think of sales asks as feature requests, not support tickets
July 11, 2023
❌
Embrace no bureaucracy
July 10, 2023
know what you’re saying no to
July 6, 2023
5 ways you can be more productive as a PMM
June 28, 2023
#BestPhonesForever Campaign
June 26, 2023
Say it straight, then say it great
June 26, 2023
Interactive demo Example from Athennian
June 21, 2023
Share my Marchitect Video
June 20, 2023
6 Sources of Qualitative Messaging Feedback
June 19, 2023
💡
Share your work early and often
June 16, 2023
👊🏻
Beat your competitors to the punch
June 14, 2023
🙌🏻
PMM Coaching Program
June 12, 2023
🆘
If a rep neds help on a deal, you get in there and help
June 9, 2023
We fly Cargo
June 7, 2023
🔟
10 Ways to differentiate outside of just features
June 5, 2023
🗃️
10 Swipe Files for PMMs
June 2, 2023
📩
Loom’s weekly review email
May 31, 2023
🤔
The rest of your company doesn’t know that
May 30, 2023
📘
Chili Piper and Navattic Buyer Behaviour Report
May 25, 2023
🤝
Partner with sales early on your launch
May 25, 2023
👎🏻
A great reminder that more ≠ better.
May 24, 2023
💸
I’ve heard too many reps say we lost a deal because pricing was too complicated
May 23, 2023
🏎️
Writers Block? ConvertKit removes from their signup process.
May 17, 2023
⏱️
Don’t have the time vs choosing not to make the time
May 16, 2023
🍫
Snickers JTBD
May 15, 2023
🌊
There is not just strategy, there is not just execution, it goes in waves
May 11, 2023
📣
Make your competitive differentiator a movement
May 10, 2023
📸
How to take a full-page screenshot
May 9, 2023
🙅🏻‍♂️
Product Marketers are not copywriters
May 8, 2023
✍🏻
How to write a great LinkedIn Post
May 3, 2023
Solo PMM to Founding PMM
May 2, 2023
📣
How to run your LinkedIn takeover on launch day
May 1, 2023
Always know your top three questions
April 28, 2023
🦸🏻
Sketch’s unconventional homepage hero
April 26, 2023
🦸🏻
Homepage Hero Swipe Files
April 25, 2023
👑
Lead by example
April 24, 2023
🗯️
Enough is enough
April 19, 2023
Ask people directly and clearly
April 18, 2023
🗓️
Motion frames their value prop as giving you an extra month in the year
April 14, 2023
FAQ enablement doc
April 12, 2023
🌊
Wave process
April 10, 2023
Working with a founder, the original PMM
April 6, 2023
💬
Take me through the last time you did X?
April 4, 2023
✉️
The Swipe Files Newsletter
April 3, 2023
👆🏻
Executives don’t scroll
March 29, 2023
👋🏻
Moving On
March 23, 2023
🪜
Klue’s Partner Network
March 22, 2023
🎯
OKRs vs Key Results vs Projects
March 22, 2023
Champion enablement for product launches
March 20, 2023
🔍
Slack Competitor Quick Find
March 14, 2023
🧡
Internal Social Proof
March 13, 2023
💬
The most important conversation to have in your first week as a PMM
March 9, 2023
📁
Interactive Demo Swipe File
March 7, 2023
📖
Storytelling doesn’t have to be long
March 3, 2023
🥦
One of my first lessons when creating our PMM Charter at Klue
March 1, 2023
👨‍🎤
Brag Board
February 27, 2023
🔪
Top PMM productivity killers
February 23, 2023
🖇️
Be the connector to make great messaging happen
February 17, 2023
Win-loss Executive Summary Template
February 16, 2023
What can the bystander effect teach us about collaborating with other teams?
February 15, 2023
We don’t have this all figured out
February 13, 2023
🪟
Project Template - Competitive Comparison Page
February 8, 2023
🎤
How to Win Your Marketing With Win-Loss - Webinar with SCIP
February 6, 2023
🚀
Launching the PMM Productivity Hub
February 1, 2023
🚀
The Top 100 Product Marketing Mentors To Learn From And Work For - 2023
January 31, 2023
3️⃣
Tips for creating Interactive Demos
January 26, 2023
🧠
50 top Marchitects influencing the game
January 19, 2023
🚀
Klue acquires DoubleCheck Research
January 18, 2023
💥
The power of templates in the PMM Productivity Hub
January 15, 2023
🗺️
Our Process For Creating Interactive Product Tours at Klue
January 10, 2023
🚀
Launching the PMM Productivity Hub
January 6, 2023
📝
Grab this free Decision Memo Template
January 4, 2023
25+ Interactive Calculators and Value Assessment Tools
December 21, 2022
🔨
Introducing the Competitive Keyword Generator
December 19, 2022
➕
The Competitive Revenue Gap Calculator
December 14, 2022
🛷
How can we make it easier to buy from us?
December 12, 2022
💯
Top 100 PMM influencers of 2022
December 8, 2022
🥊
7 best practices for creating high-converting competitive landing pages.
December 5, 2022
✍️
Why notes matter and how to take good ones
December 1, 2022
🎟️
Compete Week Starts Today!
November 29, 2022
⚡
My favourite takeaways from PMM Summit Toronto
November 25, 2022
🗨️
6 sources of qualitative messaging feedback
November 25, 2022
✨
Customize your Zoom waiting room!
November 25, 2022
🚀
Announcing Klue for Microsoft Teams
November 22, 2022
🎟️
Pumped to be emceeing at the PMM Summit, Toronto
November 21, 2022
🏎️
Klue makes Deloitte’s Tech Fast 50 and 500 lists for 2022
November 17, 2022
⚡
10 ways to differentiate outside of just features
November 16, 2022
🧤
Who’s responsible for sales enablement?
November 14, 2022
🚫
Enable your sellers with messaging around product limitations
November 9, 2022
🔌
30+ Integration Pages
November 7, 2022
🎙️
The not-your-average comparison page — New episode of Compared to What
November 2, 2022
🤖
Grab this free Notion template for managing internal PMM requests
October 28, 2022
🎟️
Announcing Compete Week
October 27, 2022
🏋️
Help vs do - you don’t need to create every slide on your own
October 26, 2022
📈
Ways you can measure impact on revenue from PMM
October 24, 2022
🏆
How Klue helps you centralize win-loss data from Clozd, DoubleCheck, and other win-loss providers into a single platform for compete
October 20, 2022
🏋️
3 ways to make your persona training more effective
October 19, 2022
🦁
Advice for product marketers that don’t feel confident presenting to sales
October 17, 2022
🏋️
10 Ways to provide deal support
October 14, 2022
🖼️
How to use Text and Image Placeholders in Google Slides
October 10, 2022
📣
Let your customers differentiate your product for you
October 7, 2022
🔍
How to find competitive pricing, proposals, etc. using the Google filetype operator
October 4, 2022
💼
When to hire for a CE Manager?
September 30, 2022
⭕
Promote the Winners Circle
September 26, 2022
🦺
Content Amnesty
September 22, 2022
🔘
Klue’s Battlecard Button in Salesforce
September 21, 2022
✔️
Nike HyperRev vs Huarache Ads — The power of compelling copy
September 19, 2022
🏗️
6 ways to structure your PMM team
September 15, 2022
🚀
New Klue features that help multi-curator teams work better together
September 14, 2022
🚢
Ship early and often
September 13, 2022
💡
9 Takeaways From PMM Summit SF
September 12, 2022
📲
Global Search is now available in the Klue mobile app
September 7, 2022
📝
50+ Examples of Release Blog Post
September 6, 2022
📣
Come see my chat with Dan Hamilton at The Winners Circle
September 2, 2022
🏆
Announcing the Winner’s Circle Event: Competing Org-Wide
September 1, 2022
🔗
Introducing Klue’s New Card Linking Assistant
August 31, 2022
🍱
Positioning is context (illustrated using chips)
August 29, 2022
👩‍🔬
Data vs Insights (and why all insights should be actionable)
August 26, 2022
🤌
Competitive deals are won by small margins
August 24, 2022
📈
When products compete, they get better
August 18, 2022
🎨
Ask them to “Paint Done”
August 17, 2022
🐢
Compared to What - Episode Two: Status quo is your biggest competitor
August 15, 2022
🔗
How to better manage your sales decks with Linked Slides
August 12, 2022
🥁
Share your works-in-progress early and often
August 10, 2022
⚖️
An example of a well-used feature comparison checklist
August 8, 2022
🎙️
Promote Brandon’s State of CE Webinar
August 5, 2022
🎣
I love practical, actionable advice
August 4, 2022
⌛
Practice makes your presentations look effortless
August 3, 2022
💪
Your website is one of the most powerful tools for competitive differentiation
July 13, 2022
⚫
4 tips for mastering bullets in Google Slides
July 11, 2022
❌
How I write distraction-free
July 6, 2022
🔮
Here’s what I learned about demo from 6 Gartner analysts
July 5, 2022
👊
How to Make Your Competitive Page Title Impactful Without Sacrificing SEO
June 30, 2022
🔘
Hitting the reset button
June 29, 2022
🥽
Skimmers, Dippers, and Divers
June 27, 2022
📢
Make it easier for employees to share product announcements on LinkedIn
June 24, 2022
🥊
Announcing Compared to What: A new video series all about comparison pages
June 22, 2022
🙏
Don’t start from scratch — practice Borrowed Creativity
June 20, 2022
📣
Announcing the Compete Network
June 16, 2022
🚀
Something big is coming tomorrow
June 15, 2022
📈
How we’re scaling our messaging certification at Klue
June 13, 2022
☝️
Google Slides Tip: How to Turn Logos White
June 10, 2022
💌
Slack Connect, how I used it to get quick feedback
June 8, 2022
🗯️
Why your release marketing campaign should start with Messaging
June 6, 2022
💪
Why curation makes you the competitive expert
June 2, 2022
🚀
Klue Announces Triage Mode
June 1, 2022
🎟️
The CI Summit is happening next week!
May 31, 2022
📸
2 tips for capturing better screenshots
May 30, 2022
🤝
How PMMs can align with sales on content priorities
May 27, 2022
📒
Here’s what we learned from our State of CE Report
May 26, 2022
🧑🏻‍💼
Your CEO is the original PMM
May 24, 2022
🎓
What we learned from launching our new category narrative
May 19, 2022
📐
Slide Tip: Using Distribute and Align in Google Slides
May 18, 2022
👀
A sneak peek at the slides I’ll be presenting in our Category Narrative webinar
May 17, 2022
🎙️
PMC Podcast Recap - How to position to WIN
May 16, 2022
📒
How we tried to position our G2 report better
May 12, 2022
📣
Announcing our Klue Category Narrative Webinar
May 10, 2022
📦
New Swipe File - 60+ SaaS Product Pages
May 9, 2022
🤔
Why is tactical a dirty word?
May 6, 2022
🪡
More Needles, Less Hay.
May 4, 2022
⚡
How to quickly find transparent logos
May 4, 2022
📈
Use Slack auto-responders to drive adoption of sales collateral
May 2, 2022
🎓
What I learned from chatting with Salesforce’s CI team
April 29, 2022
🔍
Magnifying glass effect in Google slides
April 29, 2022
💪
How do you build a competitive culture in your org?
April 28, 2022
📐
What does Context mean?
April 26, 2022
🚘
Klue is headed to SCIP Intellicon
April 22, 2022
🚫
Battlecards are not something to “fill out”
April 21, 2022
🗃️
Every PMM should have their own Swipe File
April 20, 2022
✅
28 win/loss interview questions
April 19, 2022
👨‍⚖️
Do analyst firms validate the creation of a new category?
April 14, 2022
⚡
Sales is the fastest path to impacting revenue
April 13, 2022
❤️
The “quality” of your case study videos doesn’t matter
April 11, 2022
🗯️
A lot of your best messaging will come from product managers
April 8, 2022
🔍
Klue’s Competitive Threat Analysis
April 7, 2022
📈
How to measure category creation using Gong
April 6, 2022
🎨
Start branding your internal PMM projects
April 4, 2022
🎨
How I create effective LinkedIn post images in Canva
April 1, 2022
📈
Start tracking your competitive win rate
March 31, 2022
3️⃣
The power of 3’s in your messaging
March 30, 2022
💗
50+ Social Proof Examples
March 29, 2022
🕵️
See what ads your competitors are running on LinkedIn.
March 28, 2022
🎟️
PMM Summit NYC 2022 Recap
March 25, 2022
💥
How to break into Product Marketing
March 22, 2022
🐑
Skip the fluff and get right to the product
March 21, 2022
🎤
Speaking at PMM Summit NYC next week!
March 18, 2022
🎢
Embrace feedback — Good and Bad
March 16, 2022
👉
A look at the Klue Battlecard Button in Salesforce
March 16, 2022
🚀
50+ product animation examples to inspire your next launch
March 14, 2022
3️⃣
Always know your top 3 questions
March 11, 2022
🖌️
How to design eye-catching animations for new feature announcements
March 10, 2022
🚀
Klue's new Win-Loss Card
March 9, 2022
🎉
Happy International Women’s Day 2022
March 8, 2022
5️⃣
5 Takeaways from Gartner’s Market Guide for Competitive and Market Intelligence
March 7, 2022
📝
70+ examples of competitive comparison pages
March 7, 2022
🎙️
Register for the Competitive Enablement Show - Competitive Comparison Pages
March 3, 2022
📽️
Share your favorite product animation videos
March 2, 2022
💰
How to conduct a Westendorp Price Sensitivity Meter
March 1, 2022
💪
I’m a product marketer and I make pretty decks
February 24, 2022
Winning companies market the problem and the solution
February 23, 2022
🎙️
My journey becoming a product marketer - Podcast w/ Al Dea
February 22, 2022
🔎
The difference between positioning, messaging, and copy
February 16, 2022
📥
A simple system for managing triaging your competitive intel
February 14, 2022
🧭
What is a product marketing charter?
February 11, 2022
🍕
What is a Value Wedge?
February 8, 2022
🪣
What competitor information are you capturing in Salesforce?
February 3, 2022
🎙️
Upcoming Webinar - Closing the Deal: How PMMs and Sellers can partner to knock out competitors
February 2, 2022
🎙️
Check out Wynter Games #11 - How to get an edge in a competitive market
February 1, 2022
👥
Don’t forget to enable the people that deliver your message every day
January 31, 2022
😨
Imposter syndrome and anxiety in product marketing
January 28, 2022
🙌
How to build 💪 cross-functional relationships
January 25, 2022
☝️
Focus on just one thing
January 24, 2022
🙌
The best competitive enablement programs are a team game
January 20, 2022
💡
A Slack tip for tracking mentions of competitors in communities
January 18, 2022
🏆
The winning position in competitive sales
January 17, 2022
📄
Here’s how to summarize an analyst report for your company
January 17, 2022
✅
Klue Demo certified — well sort of
January 13, 2022
👀
Building a PMM team from scratch? Look internally for great talent.
January 11, 2022
🧪
How to validate your messaging
January 7, 2022
🎙️
Excited to announce our first ever Winning as Women event!
January 6, 2022
🎯
An everyday life example of great positioning
January 5, 2022
🔽
TD adds Product Marketing to their occupation dropdown
January 1, 2022
🧭
Creating a PMM Department Charter