Flea on the elephant part 2
Win your way into product
Navattic Freemium Post #2
Launch Distribution Channels
Don’t pass down the dysfunction
Customer Evidence Gap Report
RFL Scholarship Announcement
Enable champions to enable users
Lag Shot Golf benefit messaging
Founding PMMs need to be generalists
Why you may want to say yes
That launch went exactly as planned
Great product announcement videos don’t need to be polished
Why PMMs should get close to revenue
How June makes it easy to get started
Founding PMMs need support
RFL Episode 10 - AI Launches
PMM teams are getting smaller, here’s what that means
Trainual and Capsule back up their marketing claims with proof
A classic Google Slides tip I always keep coming back to
You need to be the biggest cheerleader
COnvertKit is rebranding to Kit
When you’re asked for things, just be clear when you plan on doing it
Demo Centers are so hot right now
It’s the benefits inbetwen products
Lightning Lesson Recording - Maven 100 Final Chance
Navattic’s Buyer Centric Report
Ghost’s Persona Product Pages
Go Tradie’s Clear Positioning
You can’t launch to an audience of zero
What can a prospect say that let’s you know you’re going to close the deal?
PML Podcast - PMM Files Episode
Sending your best email ever
Customer Evidence Gap article
How to map your launch roadmap in Google Sheets
Is feedback or approval from an internal stakeholder blocking your project?
When it makes sense to say YES
Drumeo Trial Page Example
Retention starts at your product marketing — Buyer enablement - interactive demo
PMM Files is a year old 🎉
Last day to register for RFL!
PMM Files 50 - Tapping Into Shortcuts
Talk to sales and product leaders before accepting a founding PMM role
Buried Wins - Research to revenue Report
Showing the outcome | Wynter Example
Clear Competitive Positioning
Interactive Demos Intent Data
SO stoked to finally launch this podcast
The Proof Point Podcast Launch
Using Rituals to Make Your Product Sticky
Founding PMM Podcast with Mark Assini
When positioning, messaging, and copywriting line up and catch fire 🔥
The average week, if not day, of a founding PMM
Saying NO is hard. So ask your boss to do it.
Navattic State of Interactive Demos Report Launch
Internal Marketable Moments
My prediction: More founding PMMs in 2024
inShift’s choose a persona selector
Founding PMMs, think of yourself as a founder
How to kill engagement on your Interactive Demo
What have I got myself into? (What to expect a a founding PMM)
Founders and heads of marketing, support your junior founding PMMs
Top 100 PMM Influencers 2023
Coda Selling with Stories
Make it clear you’re looking for a founding PMM
The $500,000 coat hanger campaign
Obsess over other product launches
Tease Navattic’s State of Interactive Demos Report
Polyweb podcast - Launch a product that sells itself
Anticipate bottlenecks + Maven reminder
Announce User Evidence Advisor role
Ready For Launch - Maven Monday
PMM Files episodes are now live
PMM Files Video Edition #7
PMM Files Video Edition #6
I started a new job board for Founding PMMs
Where Release and GTM overlap
Read For Launch Takes off tomorrow
Healthy Competition Podcast and Maven Feature
This is your top priority, not theirs
Shared definitions for PM and PMM
Can you differentiate an online poker site?
PMM Files Video Edition #4
What goes into a launch tier
Helping sales is positioning and messaging
Tease the “Ready to Launch” Course
PMM Files Video Edition #3
PMM Summit SF 2023 - Takeaways
The PMMs guide to Interactive Demos
PMM Files Video Edition #2
Tell a story in your demo
Steal this messaging Blueprint
Let’s decide this for “right now”
Tailor your demo to your audience
Use Storytelling Techniques in Your Demos
📺
PMM Files, now in technicolor
Be your own product marketer
Preparing for your PMM Interview
PMMs Tailor your resume and cover letter
Research potential roles and industries
Identify Transferrable PMM Skills
I’m changing the name of my newsletter
Define Product Marketing Skill
Give yourself freedom to suck
📦
The all-in-one differentiator
Adding things to my swipe file from mobile
🧴
Vacation - The world’s best smelling sunscreen
🏗️
Founding PMMs are architects
🛣️
How to influence a differentiated roadmap
🚗
Kick the tires before a free trial
✅
28 win/loss interview questions
💼
Know what you need them to do
What to include in your internal newsletter
👥
Don’t forget to enable the people that deliver your message every day
When positioning and product strategy align
🎫
Think of sales asks as feature requests, not support tickets
know what you’re saying no to
5 ways you can be more productive as a PMM
#BestPhonesForever Campaign
Say it straight, then say it great
Interactive demo Example from Athennian
Share my Marchitect Video
6 Sources of Qualitative Messaging Feedback
💡
Share your work early and often
👊🏻
Beat your competitors to the punch
🆘
If a rep neds help on a deal, you get in there and help
🔟
10 Ways to differentiate outside of just features
📩
Loom’s weekly review email
🤔
The rest of your company doesn’t know that
📘
Chili Piper and Navattic Buyer Behaviour Report
🤝
Partner with sales early on your launch
👎🏻
A great reminder that more ≠ better.
💸
I’ve heard too many reps say we lost a deal because pricing was too complicated
🏎️
Writers Block? ConvertKit removes from their signup process.
⏱️
Don’t have the time vs choosing not to make the time
🌊
There is not just strategy, there is not just execution, it goes in waves
📣
Make your competitive differentiator a movement
📸
How to take a full-page screenshot
🙅🏻♂️
Product Marketers are not copywriters
🛍️
How to make it easier for buyers to buy (Carousel)
✍🏻
How to write a great LinkedIn Post
📣
How to run your LinkedIn takeover on launch day
Always know your top three questions
🦸🏻
Sketch’s unconventional homepage hero
🦸🏻
Homepage Hero Swipe Files
Ask people directly and clearly
State of Interactive Demos Carousel
Working with a founder, the original PMM
💬
Take me through the last time you did X?
✉️
The Swipe Files Newsletter
🥟
A quick tutorial on using Giphy Stickers + Canva 👇
🎉
The PMM Productivity Hub is listed on Notion’s template gallery
🎯
OKRs vs Key Results vs Projects
Champion enablement for product launches
🔍
Slack Competitor Quick Find
💬
The most important conversation to have in your first week as a PMM
📁
Interactive Demo Swipe File
📖
Storytelling doesn’t have to be long
🥦
One of my first lessons when creating our PMM Charter at Klue
🔪
Top PMM productivity killers
🖇️
Be the connector to make great messaging happen
Win-loss Executive Summary Template
What can the bystander effect teach us about collaborating with other teams?
🪟
Project Template - Competitive Comparison Page
🎤
How to Win Your Marketing With Win-Loss - Webinar with SCIP
🚀
Launching the PMM Productivity Hub
🚀
The Top 100 Product Marketing Mentors To Learn From And Work For - 2023
3️⃣
Tips for creating Interactive Demos
🧠
50 top Marchitects influencing the game
🚀
Klue acquires DoubleCheck Research
💥
The power of templates in the PMM Productivity Hub
🗺️
Our Process For Creating Interactive Product Tours at Klue
🚀
Launching the PMM Productivity Hub
📝
Grab this free Decision Memo Template
25+ Interactive Calculators and Value Assessment Tools
➕
The Competitive Revenue Gap Calculator
🛷
How can we make it easier to buy from us?
💯
Top 100 PMM influencers of 2022
🥊
7 best practices for creating high-converting competitive landing pages.
✍️
Why notes matter and how to take good ones
🎟️
Compete Week Starts Today!
⚡
My favourite takeaways from PMM Summit Toronto
🗨️
6 sources of qualitative messaging feedback
🚀
Announcing Klue for Microsoft Teams
🎟️
Pumped to be emceeing at the PMM Summit, Toronto
🏎️
Klue makes Deloitte’s Tech Fast 50 and 500 lists for 2022
🧤
Who’s responsible for sales enablement?
🚫
Enable your sellers with messaging around product limitations
How to create a Forced Copy Link in Google Slides
🎙️
The not-your-average comparison page — New episode of Compared to What
🏋️
Help vs do - you don’t need to create every slide on your own
📈
Ways you can measure impact on revenue from PMM
🏆
How Klue helps you centralize win-loss data from Clozd, DoubleCheck, and other win-loss providers into a single platform for compete
🏋️
3 ways to make your persona training more effective
🦁
Advice for product marketers that don’t feel confident presenting to sales
🏋️
10 Ways to provide deal support
🖼️
How to use Text and Image Placeholders in Google Slides
📣
Let your customers differentiate your product for you
💼
When to hire for a CE Manager?
