Lag Shot Golf benefit messaging

Some days I'm a decent golfer. Some days.

Most days I need all the help I can get.

But I question anything that promises to shave strokes off my round.

It's the equivalent of most SaaS platforms claiming to increase revenue by X%.

That’s why I love this piece of messaging for the Lag Shot 7-iron.

Instead of some lofty further-order benefit, this swing-aid simply promises:

“You'll turn that rare “once a round” purely struck iron shot that feels like butter into something that happens all the time.”

That’s more believable.