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If you want to be a founding PMM
Embrace being a product marketing generalist
There is just no way you’re going to be able to specialize in a startup with one or two PMMs.
🗓️ On Monday you might work on positioning
🗓️ Tuesday a new web page
🗓️ Wednesday a pitch deck
🗓️ Thursday market research
🗓️ Friday a product launch
Sprinkled in there you may have enablement requests, discussions about pricing, or a new competitor to investigate.
It’s not to say you can’t be stronger in one area coming into the role. It's important to know your strengths and your own personal positioning. You just can’t expect that to be the primary thing you work on.
Ever if your founder says it’ll be. Chances are that will change.
The founding role requires a founder mentality and that means adapting and learning whatever it takes to get the job done.
One day you may have the chance to grow the team and specialize, but for now, embrace the variety.