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Here’s an example of benefit-focused messaging that I actually really like.
💬 “Send your best email ever”
And no, it's not an email marketing platform.
It’s for Dialogue, a platform used by HR teams to manage their virtual health benefits programs.
HR teams don’t often get to share happy emails.
They deal with complex situations and frequently need to deliver bad (or at best boring) news.
Dialogue understands this, and developed message that emotionally connects with their target audience.
Finally, HR teams can now send employees some good news.
So good, in fact, it might just be their best email ever.
To get messaging like this right, PMMs really need to understand their target buyers and what makes them tick.
#productmarketing #examples #messaging