Founding PMMs, think of yourself as a founder

Founding PMMs, think of yourself as a founder

Published Date
January 12, 2024
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Created time
Jan 6, 2024 6:36 PM

If you’re the first PMM at your company

Think of yourself as a founder 🏗️

You’re building a new function from scratch

And shaping what product marketing looks like

But it's easy to lose sight of that.

You get caught in the treadmill of requests, launches, and deadlines

And forget to lay the foundation as you go.

So what should you do instead?

❌ Don’t just do the work

✅ Build systems and processes

❌ Don’t blend in

✅ Create PMM-branded programs

❌ Don’t rely on others to determine your worth

✅ Prove the value of your work

❌ Don’t wait for others to notice

✅ Communicate your value often

That’s how you:

📈 Level up

📈 Grow your team

📈 Earn more budget

Take product launches for example.

↳ Define and document your launch process

↳ Create branded playbooks, collateral, milestones, etc.

↳ Set clear objectives and track your impact

↳ Make launches a company-wide event

↳ Run retros and share your results

Apply this same thinking to competitive intelligence, win-loss, positioning and messaging, sales enablement, and more.

That’s the difference between ‘doing’ product marketing and ‘building’ product marketing.

#productmarketing #foundingpmm