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Category Creation đź”®
One of the most polarizing topics in product marketing.
But we can all agree — those that get it right, win big.
So for this episode of the Ready For Launch podcast, we broke out our Play Bigger books and talked about our favorite category launches.
Category launches often get a bad rap and I blame that mostly on B2B SaaS companies that try to use it as a marketing tactic. But as you’ll see in these examples, there’s a lot more to it than that.
Watch today's episode on Spotify, Apple, or The Compete Network and see some of the greatest category launches in recent years, plus a new one that’s looking to make it’s mark in the world of AI.
Then head over to Andy's poll that he JUST POSTED and cast your vote for the best category launch.
Will it be:
Netflix (Andy)
Intercom (Tamara)
5 Hour Energy (Me)
đź‘€
A massive thanks to The Compete Network by Klue for helping bring this episode and these super-cool sizzle reels to life.