Here’s a fun way to create scroll-stopping feature images.
A quick tutorial on using Giphy Stickers + Canva 👇
Not all features are visually ‘sexy’
I would argue most aren't
Especially if you don't have the budget for a great animator
You may be releasing something that customers will love 😍
But, visually, it’s just boring.
So how do you communicate that excitement?
Make it more entertaining?
So people do a double take on LinkedIn, your blog, or email.
I’ve tried using Giphy Stickers on LinkedIn posts and every time I do
PEOPLE LOVE IT
It adds a level of emotion to an image that’s otherwise pretty dull.
There’s just something about MC Hammer dancing across your new date picker that makes it really hit.
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Here’s how you can make these. It’s super easy and you can do it for FREE:
Step 1️⃣
Create a free Canva account
Step 2️⃣
Create a new design and upload your product screenshot
Step 3️⃣
Go to Giphy dot com and search for something like celebrate, arrows, happy dance — you get the idea.
Step 4️⃣
After you search, click on the “Stickers” tab. This will refine your search to stickers only, which are the gifs with transparent backgrounds.
Step 5️⃣
Download your favorite sticker and add it to your Canva design. Then click Share > Download > and pick GIF from the File Type drop-down.
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And there you have it.
Give it a try on your next product post or customer email and let me know how many positive responses you get!
#productmarketing #pmm #marketing
