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It’s HARD to get quantifiable success metrics tied directly to your product.

Let alone benchmarks across an entire segment.

When benchmark data is hard to come by

Focus on individual customer stories instead

They’re often more believable anyway

And instead of asking for “success metrics”

Ask questions that can help you piece together a compelling story

And guide your customer to something quantifiable

Thanks to the Laudable team for inviting me on their podcast late last year to share some of my favourite customer story examples and tips.

Link to the full episode in the comments 👇

#productmarketing #customerstories