PMM teams are getting smaller, here’s what that means

PMM teams are getting smaller, here’s what that means

Published Date
July 8, 2024
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Created time
Jul 6, 2024 5:54 PM

The average product marketing team is shrinking 🔎

For the past 3 years

Product Marketing Alliance

has reporting on the average size of PMM teams. There's been a consistent shift towards smaller teams, with 1-2 person teams now accounting for nearly half.

Which makes sense for a few reasons:

1️⃣ Many SaaS companies have shrunk and are hiring more slowly.

2️⃣ Many startups are choosing the bootstrapped, scrappy path to growth.

3️⃣ Naturally there are more small companies than large ones.

At the same time, I think you're starting to see product marketing become a more strategic function in startups. Working directly with founders and leadership teams on things like positioning, pricing, segmentation, and strategic launches.

So, what does all this mean for Founding PMMs?

✅ Get comfortable operating solo for longer than you expected

✅ Get comfortable working with freelancers and consultants

✅ Embrace tech that makes you more productive

✅ Build repeatable processes

✅ Learn to prioritize, stay focused, and say no

And when you do get the chance to hire your first PMM, make sure it's someone that has a similar founding PMM mindset as you.

PS. Bonus points to whoever can name the movie this picture is from.