Jason Oakley on LinkedIn: #productmarketing #competitiveintelligence #positioning
On the fence about creating a head-to-head competitor comparison page? There are other options. In the latest episode of Compared to What, Federico and...
On the fence about creating a head-to-head competitive comparison page?
There are other options.
In the latest episode of Compared to What, Federico and I look at examples of your not-so-typical comparison pages.
Pages that get you to consider the “new way” of doing things and compare to the status quo.
Some great examples of clear positioning and messaging from companies, like:
• Coda, compared to spreadsheets
• Hey, compared to legacy email
• Fathom, compared to Google Analytics
There’s also one example of a comparison-themed page, that I guarantee you’ve never seen the likes of before. 👀
Grab the episode link in the comments 👇
- Watch the latest episode of Compared to What 👇 https://klue.com/episode/comparison-pages-that-arent-comparison-pages-hey-com-fathom-zendesk