Think of sales “asks” as feature requests, not support tickets.
❌ Product marketing is not a service center.
❌ It’s not a “push button, get content” situation.
❌ Your impact is not measured on how many things you “do” for sales.
Instead, think of it like sales is requesting new features of product marketing.
✅ You don’t need to act on every request.
✅ You prioritize them based on their impact.
✅ That priority can also shift over time.
✅ The best feature may look different from what they described.
And remember, when you ship a feature, promote it and make sure it's adopted. After all, even the greatest products fail without distribution.