Think of sales asks as feature requests, not support tickets


Think of sales “asks” as feature requests, not support tickets.

❌ Product marketing is not a service center.

❌ It’s not a “push button, get content” situation.

❌ Your impact is not measured on how many things you “do” for sales.

Instead, think of it like sales is requesting new features of product marketing.

✅ You don’t need to act on every request.

✅ You prioritize them based on their impact.

✅ That priority can also shift over time.

✅ The best feature may look different from what they described.

And remember, when you ship a feature, promote it and make sure it's adopted. After all, even the greatest products fail without distribution.


#productmarketing #foundingpmm #salesenablement