A great reminder that more ≠ better.

More ≠ better

Look at the ad on the left for the Air Huarache. It focuses on one specific message.

Capability ➡️ Our shoes stretch to fit your feet. Benefit ➡️ They are so comfortable it feels like a hug.

The ad on the right tries to say too much about the Zoom Hyperrev without actually explaining any benefits.

Are they super comfortable? Do they help you react faster on the court? Do they help you jump higher?

You need to work at Foot Locker to figure it out.

A great reminder to keep your message clear and simple.

#messaging #productmarketing