PMM Files Episode 11

PMM Files Episode 11

Published Date
January 24, 2024
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Created time
Jan 24, 2024 1:26 AM

Before you race to put another badge on your website

Watch this video ๐Ÿ‘‡

This is PMM Files, Episode 11 ๐Ÿ“บ

In this episode:


How do you prove youโ€™re a market leader? Instead of ambiguous badges, Ahrefsโ€™ focuses on real, provable data and social proof.


Notion shows that context is powerful. Using a strategically placed testimonial to support a specific value prop on their website. They let the customer write their copy.


BrightHire uses an Old Way / New Way design to contrast their approach against the traditional way of hiring, making their value and differentiation a lot easier to understand.


Get 100โ€™s of examples like this for FREE

Just click the link in my bio ๐Ÿ‘‰


A big thanks to The Compete Network powered by Klue for helping me produce this show! This is just one of the many shows on the Compete Network. If you're a PMM, do your career a solid and go check out the rest.

See you on the next one!