Planning to build competitive comparison pages in 2023?
Here’s a free tool to help identify and prioritize competitive keywords.
In the latest episode of “Compared to What?” we cover the first step in creating a competitive comparison page 👉 Research.
And an important step in that process is researching competitive keywords.
It helps you:
1️⃣ Prioritize which competitor(s) to start with
In the case where you have multiple competitors you want to build pages for, this research can help you prioritize which page(s) to build first.
Just look for the competitor who’s keywords have the highest organic search traffic. But keep in mind, this is only one data point to consider.
2️⃣ Optimize your pages for SEO
When you know which keywords have the highest organic search traffic, you can optimize your page to rank better on Google.
It’s important to remember to always write your copy for humans, but you can also incorporate the right keywords to improve your search rankings.
3️⃣ Know which keywords to invest in
Keyword research can help you identify the keywords you need to be investing in for your paid search ads.
Consider keywords that clearly indicate your buyers are evaluating competitors.
For example, “[competitor] reviews” and “[competitor] pricing” are not terms you’d want to try and rank for organically, but you would want to show your page to people who search those terms.
To make the process of researching competitive keywords easy, Federico and his team at Stack Against built an awesome free tool called the “Competitive Keyword Generator.”
Grab the link in the comments and follow a few simple steps to generate your own competitive keyword report!
#productmarketing #competitiveintelligence #competitiveenablement #seo #marketing
Comments:
- Grab the Competitive Keyword Generator 👉 https://stackagainst.com/competitive-keyword-generator/
- Check out the latest episode of “Compared to What,” our series dedicated to building high-performing competitive comparison pages 👇 https://klue.com/episode/stealing-leads-from-your-competitors-with-comparison-pages-ep-5
