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I’ve got a handful of go-to books for positioning and messaging
And Emma Stratton’s new book is right up there
If you’re looking for a practical handbook on messaging — this is it 👇
Like any PMM, I can often tend to get long-winded when I write. I’ve been a huge fan of Emma’s for a while now because she has this knack for writing clear, concise (a.k.a. Punchy) copy.
So when I heard she was writing this book I was pumped to get my hands on it. It’s full of simple frameworks, techniques, and examples that will help you create messaging that you can look back on months later and actually be proud of.
I have actually read this book and over the last couple of weeks have legit referenced it 4 times for my own work.
Huge congrats Emma on your launch day! 🚀