Can you differentiate an online poker site?
Check out Cloud Poker Night 👇
They target a very specific audience — business leaders.
Instead of competing against other online poker sites, they position themselves against golf as the “new sport for business minds.”
Their site shows quotes from famous business leaders like Sam Altman, Annie Duke, and Paul Graham. All talking about how playing poker helped them in business.
They also highlight the benefits that leaders get from playing poker:
♦️ "Poker involves making strategic decisions based on incomplete information, a skill that is also important in business."
♣️ "Poker requires discipline and the ability to manage risk. Players must be able to assess the risks and rewards of each decision and make choices that are in line with their overall strategy."
♠️ "Poker is a social game that requires players to be able to read and react to other players emotions and body language."
Also, by building a product for business leaders they are naturally forced to focus on a very different set of features than something like Poker Stars.
Instead of bonus offers and quick withdrawals, they offer a personal dealer, real cards, and sidebar conversations.