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There’s a lot to admire in the latest launch from Capsule, an AI-powered video editor.
1️⃣ They bundled three new features into one impactful launch, focused on better audio 🎧
2️⃣ They beautifully explain each capability in a 100-second launch video (built using their product)
3️⃣ They start the video with a clear demonstration of the problem — bad audio.
We shared this and four other product marketing examples in today's edition of PMM Files.
Plus practical advice from Hattie (the PMM), Anthony Pierri 🎸, and Ethan Evans.
Check out the full edition for free here → https://offers.productivepmm.com/posts/pmm-files-48-taking-on-the-big-guys-bundled-launches-and-speaking-to-personas
#productmarketing #examples #pmmfiles