PMMs Tailor your resume and cover letter

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August 29, 2023

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https://www.linkedin.com/advice/1/how-can-you-apply-product-marketing-skills-other?trk=cah2&utm_source=share&utm_campaign=copy_contribution_link&utm_medium=member_desktop&contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7097010100644556800%2C7097010102666227712%29%2C7102323479877750784%29&articleSegmentUrn=urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7097010100644556800%2C7097010102666227712%29&dashContributionUrn=urn%3Ali%3Afsd_comment%3A%287102323479877750784%2Curn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7097010100644556800%2C7097010102666227712%29%29

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LinkedIn Contributor Article

The big point I'll reiterate here is that you need to be SPECIFIC. In your resume, your cover letter, your personal outreach, your interview — everything.

❌ Don't just say you have launch experience ✅ Talk about a specific launch, the role you played, the results, what worked, what didn't.

❌ Don't just say you did VOC research. ✅ Talk about a specific research project you worked on and how those insights drove some type of decision.

❌ Don't just say you're skilled with messaging. ✅ Share specific examples and the impact it had.