The big point I'll reiterate here is that you need to be SPECIFIC. In your resume, your cover letter, your personal outreach, your interview — everything.
❌ Don't just say you have launch experience ✅ Talk about a specific launch, the role you played, the results, what worked, what didn't.
❌ Don't just say you did VOC research. ✅ Talk about a specific research project you worked on and how those insights drove some type of decision.
❌ Don't just say you're skilled with messaging. ✅ Share specific examples and the impact it had.