Jason Oakley on LinkedIn: #productmarketing #positioning #examples
You need clear positioning at the top of your homepage. Most people never make it any further on your site. Check out this great example from Sketch 👇 It…
Your homepage hero section is your most valuable real estate.
The single most important spot to clearly communicate your positioning.
Check out this example from Sketch ☝️
It deviates from the common layout you’d expect in a hero, but I think it pays off.
Not only do they show their product in action (you can actually interact with elements on the page)
But the main focus is on clearly written copy explaining what their product does, who it’s for, and how it’s differentiated.
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