Status
Posted
Published Date
January 31, 2024
AI custom autofill
The character count of this page is 972.
Tags
Created time
Jan 31, 2024 5:02 PM
When positioning, messaging, and copywriting line up and catch fire 🔥
Check out this example from Wealthsimple 👇
🎯 Positioning
The anti-Wall Street. Wealthsimple is a simpler, less confusing alternative than traditional financial institutions.
🗯️ Messaging
Where traditional banks and financial institutions have capitalized on confusing customers, Wealthsimple is educating and empowering them.
✍️ Copywriting
(Cross out the jargon.) Time in the market beats timing the market. Keep it simple.
Big shout out to Aubrey Chapnick who spotted this awesome example in a Toronto subway station.
PS. If you want more examples like this, click the “Visit my website” link above 👆