Go Tradie’s Clear Positioning

Go Tradie’s Clear Positioning

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May 15, 2024
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https://www.linkedin.com/posts/oakleyjason_productmarketing-positioning-activity-7196509663192875008-rSRs?utm_source=share&utm_medium=member_desktop
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May 15, 2024 10:01 AM

Here’s a great example of how how clear positioning can help you beat massive incumbents 👇

GoTradie built a messenger app specifically for trades businesses.

A.k.a. home builders, roofers, landscaping, etc.

These businesses have unique requirements that WhatsApp and SMS just can’t handle.

Their “why change” page does an awesome job positioning their platform against these status quo tools and clearly breaks down why these types of businesses need a purpose-built messaging tool.

Not to mention, their focus on a clear ICP allows them to use messaging, examples, and gifs that resonates with their buyer.

#productmarketing #positioning