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How can you help remove friction in your product onboarding process?
Here’s a great example from ConvertKit ☝️
I signed up for their new Creator Network product and can personally attest to getting stumped when it came to writing my bio.
In fact, I was about to abandon the process when I noticed a subtle link underneath.
“Writer’s block?” - Umm, as a matter of fact, yes!
“Here are a few sample bios to get your juices flowing.”
After reading a few examples, I wrote my bio and got my profile live in 10 minutes.
A great example of how real customer examples can help you grease the wheels.
Where in your product can you test something simple like this?
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PS. If you like practical product marketing example like this, check out my newsletter “The Swipe Files” where I share 5 new examples every Wednesday. You can find the link on my profile page.
#productmarketing #pmm #example