How can you help remove friction in your product onboarding process?
Here’s a great example from ConvertKit ☝️
I signed up for their new Creator Network product and can personally attest to getting stumped when it came to writing my bio.
In fact, I was about to abandon the process when I noticed a subtle link underneath.
“Writer’s block?” - Umm, as a matter of fact, yes!
“Here are a few sample bios to get your juices flowing.”
After reading a few examples, I wrote my bio and got my profile live in 10 minutes.
A great example of how real customer examples can help you grease the wheels.
Where in your product can you test something simple like this?
PS. If you like practical product marketing example like this, check out my newsletter “The Swipe Files” where I share 5 new examples every Wednesday. You can find the link on my profile page.
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