BIG news 🎉
Klue has acquired DoubleCheck Research, a leader in win-loss analysis.
Two industry leaders coming together to create the “All-in-Won” Compete Platform.
So, what does this mean for product marketers?
Competitive enablement and win-loss are two incredibly important, strategic programs that product marketing should own within your company.
Klue can now help you deliver on both of them 💥
Bringing competitive intelligence, market intelligence, and buyer intelligence into one platform you can use to distribute insights across your organization.
Helping you provide:
♟ Execs with in-depth analysis to make strategic decisions
🧱 PMs with buyer feedback they need to innovate
🎯 Marketing with positioning they need to differentiate
🛡 Sellers with insights they need to win competitive deals
This acquisition also means that Klue and DC customers can now turn to one partner to help drive their competitive enablement and win-loss strategy. These programs no longer need to run in silos.
We’ll help you combine these insights into one complete story and tell it across your company.
On a personal note, I’ve had the pleasure of working with people like Ryan, Bruce, Robyn, Sharon, and Alexis over the last year as a customer and they have each been incredible.
I’m so pumped to be working with this team and can’t wait to see what 2023 brings 🚀
#productmarketing #competitiveenablement #competitiveintelligence #winloss
