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I’m can’t understand why some PMM don’t want to work with sales.
Ok, I understand, but I disagree.
They don’t want to open the flood gates of requests
They feel insecure about their ability to bring value
They think other work is more important or “strategic”
That’s wrong.
Some of the most successful PMMs I know got to where they are because they understood the importance of working closely with sales.
They got as close to revenue as possible.
Because they knew it was a two way street.
Product marketers can provide a lot of value to the revenue team, but they also get a ton of value back in return. Or at least they have the ability to.
What does that look like?
You Deliver Value:
↳ Market Insights
↳ Competitive Intel
↳ Messaging
↳ Content
↳ Social Proof
↳ Deal Support
And at the same time, your sales team is out in front of buyers and customers. They're getting real feedback on your pitch. Hearing how you stack up against competitors and why you lose deals. They're also bringing in revenue, which is one of the clearest ways for you to align your efforts with revenue impact.
Your Extract Value
↳ Market Insights
↳ Competitive Intel
↳ Win-Loss Insights
↳ Messaging Feedback
↳ Revenue Impact
So if you have a sales team, or even a CS org responsible for driving revenue, make sure you’re looking at that relationship as a two-way street.
Your future self will thank you for it.