Showing the outcome | Wynter Example

Showing HOW to use your product VS showing WHY to use your product.

Wynter’s tour page does a great job of both.

One page with multiple interactive demos of their platform.

But my favourite part is the “Test result examples” section.

It shows you real outputs from their platform, so you can see what your messaging test results will actually look like.

That’s how they start the page.

Pull you in by showing the outcome.

Then explain how you get there.

As someone who has evaluated and used Wynter, this is the main thing I care about. Quality feedback on my messaging.

So remember, you can let buyers get behind the wheel, but don’t forget to also show them the destination.