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What’s one way to handle objections?
Address them head on.
LinearB does this with their “Anti-FAQ” page 👇
It looks like a normal FAQ. But take a closer look 👀
Every question is a common objection they get from buyers.
I'd imagine some of these are also landmines competitors use against them.
Instead of waiting to react, LinearB beats them to the punch — like B-Rabbit at the end of 8 Mile.
Most companies are afraid to be this transparent. That it might put ideas in a buyer's head and cause unnecessary friction.
I like it for a few reasons:
➡️ Being this honest up front helps you earn trust with buyers
➡️ It helps buyers make a more informed purchasing decision
➡️ It lets you lead the narrative and position your product on your terms
Last thing — sometimes being clear that you’re not for everyone, helps you speak more clearly to your ideal customer.
Thanks Necco Ceresani for sharing this great example!
PS. If you like practical product marketing example like this, check out my newsletter “The Swipe Files” where I share 5 new examples every Wednesday 👉 ProductivePMM (dot) com/newsletter
