Don’t forget to enable the people that deliver your message every day

Product marketers, consider how buyers get exposed to your messaging.

The average SDR makes 40 calls per day 📞

The average AE spends 4 hrs on calls per day 📞

Salespeople send an average of 36.2 emails per day 📧

Not to mention the interactions they have on LinkedIn 💬

Communicating the right message across your website, marketing emails, social posts, and ad campaigns is important, no doubt.

But don’t forget that your PEOPLE are out there delivering your message every day to hundreds (if not thousands) of highly qualified prospects.

It's your job to make sure everyone can deliver that message effectively.