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Whenever I've looked at a heatmap for a B2B SaaS website “Product” is the most-clicked nav item, outside of "Pricing"Naturally, people want to see your productBut if you target multiple market segments, one product overview page can't be as relevant. So, the common solution is to create persona or segment-specific pages, BUT the issue is that most people still click on that general product overview page first. Here's a smart move from Ghost 👇Instead of having a “Solutions” or “Use Cases” drop down in their nav, they've added persona-based product pages. They’re capitalizing on those “Product” clicks, but funnelling them into a more personalized product page.s/o to Aaron Upright for sharing this one with me 👏