Not Cheap

Not Cheap

Status
Posted
Published Date
April 15, 2024
AI custom autofill

The character count of the page, including spaces, is 554 characters.

Tags
Created time
Apr 15, 2024 2:17 AM
image

A higher price point can be a signal of differentiated value.

Take a commoditized market like wallets, for example.

Ridge Wallet needs to educate buyers on why itโ€™s product is more valuable than the less expensive alternatives.

In this Instagram ad, they address the issue head on.

They deliberately use the word โ€œCheapโ€ to describe their competitors.

And equate that to less durability, style, and function.

#productmarketing #positioning #pmmfiles

โ†’