Use this LinkedIn post from Adam Schoenfeld as a guide for your next launch.
Here’s what I love about it 👇
1️⃣ He’s clear about his target audience
👉 SaaS startups doing account-based sales or marketing
2️⃣ He clearly defines the problem
👉 Building (good) account lists is frustrating.
3️⃣ He addresses the competing alternatives and their shortcomings
👉 Big data platforms cost too much, lock you into contracts, and the data isn’t right
👉 DIY is a ton of manual work and the data still isn’t right
4️⃣ He clearly describes what his product why it’s better
👉 Accurate, in-depth industry categories
👉 No subscription fees. Free to start.
👉 Build a list and preview in seconds. Download only if you’re happy.
5️⃣ He ends with a clear and easy call-to-action
👉 It only takes 2 minutes. Try it here.
So, in summary:
- Clearly identify your target customer
- Define their problem
- Call out your competing alternatives (and their shortcomings)
- Describe your product capabilities
- Explain why you’re better
- End with a clear and easy call-to-action
Hope that helps inspire your next launch post.
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PS. If you like practical product marketing example like this, check out my newsletter “The Swipe Files” where I share 5 new examples every Wednesday. You can find the link on my profile page.
#productmarketing #pmm #example
