Internal Marketable Moments

Founding PMMs need to create “Internal Marketable Moments”

Your Charter is a great starting point.

But it doesn’t regularly remind people of:

✅ the great work you’re doing

✅ and the impact you’re having

You can do this through “Internal Marketable Moments”

Inspired by “Marketable Moments” — something I first hear from Dave Gerhardt.

Instead of asking “how can we ship something new to the market every month?”

You’re asking “how can I ship something valuable internally every month, week, etc.”

It could be:

🚀 Launching a new product or feature

🚀 Sharing the results of a recent launch

🚀 Sharing an interesting customer insight or story

🚀 Publishing a new piece of sales enablement content

🚀 Celebrating a competitive deal you helped win

🚀 Sharing positive feedback about new messaging

🚀 Recognizing reps who are using new messaging

🚀 Presenting a win-loss exec summary

🚀 Hosting a session at SKO

There are tons of big and small moments that you can share in places like Slack, company meetings, even in your own internal newsletter.

In no time, people will start getting a better sense of the work you do and the value you bring across the company.

#productmarketing #foundingpmm