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"That launch went exactly as planned."
- nobody. ever.
When it comes to product launches, hiccups, delays, and bottlenecks are the norm, not the exception.
Here’s my advice:
⏱️
Expect timeline changes (in any direction)
Your launch deadline is rarely dead-on
But either way, it sneaks up quickly
🚢
Hope the product is shipped on time
But prepare for things to be delayed
Or not even 100% ready for launch day
👀
Expect scope creep
That one last feature
That one extra asset
The last-minute video
“Can we put out a press release?”
👍
Know what things need executive approval
Some execs are passionate about certain things
Don’t wait until the last minute to get their eyes on it
✅
Give enough lead time for customer approvals
Work these things into beta agreements if possible
But anticipate lengthy reviews, changes, and lawyers
👌
Know your acceptable misses
What you are willing to let slide
And launch without being perfect
What did I miss?