Understand your audience

Understand your audience

This is one of the most important aspects of product marketing, but often one of the easiest to forget. The best PMMs I know dedicate 20-30% of their week to customer, competitive, and market research.

Not only will it help you refine your messaging and content. You'll pick up valuable insights that make you way more valuable in strategic conversations. Executives will want you in their meeting because you bring insights nobody else can.

Here are three places every PMM can look:

➡️ Call Recordings - Shoot for 2-3 prospect or customer calls each week.

➡️ Customer Advisory Board - Use as a go-to sounding board for feedback and validation.

➡️ Win-Loss Calls - Shoot for 10 each quarter, focused on specific themes, ex. competitive wins.