Great product marketers lead by example.
You can’t expect people to care about your work more than you.
If you’re not showing conviction, how can you expect them to?
🎯 Trying to get reps to use your new messaging?
➡️ Be the broken record, using it yourself in every conversation.
🎯 Trying to drive adoption of your new customer stories?
➡️ You need to tell them, constantly.
🎯 Can’t get your team to use the new battlecard?
➡️ Use it yourself. Reference it every chance you get and let people see.
🎯 Trying to get everyone involved in promoting your new launch?
➡️ Be the first to share your LinkedIn post draft.
➡️ And engage with every employee post on launch day.
Know that you won't always convince everyone, but many more will follow your lead.
#productmarketing #enablement #pmm