Use Case Pages

Use Case Pages

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Published Date
June 27, 2024
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Jun 27, 2024 9:59 AM

A lot of use case pages go broad

More about how a persona uses the product

But Castle focuses each page on one job to be done 🎯

As a buyer, if I’m wondering how your product can help me with one specific thing, having this option in your navigation is super helpful.

Not to say you shouldn’t include persona-specific pages on your site. I shared an example recently from Ghost, who had a "Product" drop down with persona-specific product pages. That would be an awesome pair imo.

I just also think that use case pages are a chance to get even more specific and show people how you solve one specific problem at a time. It also lets you take advantage of longer-tail search traffic.

You then have a simple way to test which use cases are most popular or in demand. Just look at your page traffic or a heat map to see what people click on most.