Is feedback or approval from an internal stakeholder blocking your project? When it makes sense to say YES Drumeo Trial Page Example PMM Files is a year old 🎉 Last day to register for RFL! PMM Files 50 - Tapping Into Shortcuts What goes into a launch tier Talk to sales and product leaders before accepting a founding PMM role Buried Wins - Research to revenue Report Showing the outcome | Wynter Example Clear Competitive Positioning Interactive Demos Intent Data SO stoked to finally launch this podcast The Proof Point Podcast Launch Using Rituals to Make Your Product Sticky Founding PMM Podcast with Mark Assini When positioning, messaging, and copywriting line up and catch fire 🔥 The average week, if not day, of a founding PMM Saying NO is hard. So ask your boss to do it. Navattic State of Interactive Demos Report Launch Internal Marketable Moments My prediction: More founding PMMs in 2024 inShift’s choose a persona selector Founding PMMs, think of yourself as a founder How to kill engagement on your Interactive Demo What have I got myself into? (What to expect a a founding PMM) Founders and heads of marketing, support your junior founding PMMs Top 100 PMM Influencers 2023 Coda Selling with Stories Make it clear you’re looking for a founding PMM The $500,000 coat hanger campaign Obsess over other product launches Tease Navattic’s State of Interactive Demos Report Polyweb podcast - Launch a product that sells itself Anticipate bottlenecks + Maven reminder Announce User Evidence Advisor role Ready For Launch - Maven Monday PMM Files episodes are now live PMM Files Video Edition #7 💰
How to conduct a Westendorp Price Sensitivity MeterPMM Files Video Edition #6 I started a new job board for Founding PMMs Where Release and GTM overlap Read For Launch Takes off tomorrow Healthy Competition Podcast and Maven Feature PMM Files Video Edition #5 This is your top priority, not theirs Shared definitions for PM and PMM Can you differentiate an online poker site? PMM Files Video Edition #4 What goes into a launch tier Helping sales is positioning and messaging Tease the “Ready to Launch” Course PMM Files Video Edition #3 Angry birds metaphor for throwing them calibrating. But most PMMs don’t take enough throws PMM Summit SF 2023 - Takeaways The PMMs guide to Interactive Demos PMM Files Video Edition #2 Tell a story in your demo Steal this messaging Blueprint Let’s decide this for “right now” Tailor your demo to your audience Use Storytelling Techniques in Your Demos 📺
PMM Files, now in technicolorBe your own product marketer Preparing for your PMM Interview PMMs Tailor your resume and cover letter Research potential roles and industries Identify Transferrable PMM Skills I’m changing the name of my newsletter Define Product Marketing Skill Give yourself freedom to suck 📦
The all-in-one differentiator⚡
How to quickly find transparent logos Adding things to my swipe file from mobile 🧴
Vacation - The world’s best smelling sunscreen🏗️
Founding PMMs are architects🛣️
How to influence a differentiated roadmap🚗
Kick the tires before a free trial✅
28 win/loss interview questions💼
Know what you need them to doWhat to include in your internal newsletter 👥
Don’t forget to enable the people that deliver your message every dayWhen positioning and product strategy align 🎫
Think of sales asks as feature requests, not support tickets know what you’re saying no to 5 ways you can be more productive as a PMM #BestPhonesForever Campaign Say it straight, then say it great Interactive demo Example from Athennian Share my Marchitect Video 6 Sources of Qualitative Messaging Feedback 💡
Share your work early and often👊🏻
Beat your competitors to the punch🆘
If a rep neds help on a deal, you get in there and help🔟
10 Ways to differentiate outside of just features🗃️
10 Swipe Files for PMMs📩
Loom’s weekly review email🤔
The rest of your company doesn’t know that📘
Chili Piper and Navattic Buyer Behaviour Report 🤝
Partner with sales early on your launch👎🏻
A great reminder that more ≠ better.💸
I’ve heard too many reps say we lost a deal because pricing was too complicated🏎️
Writers Block? ConvertKit removes from their signup process. ⏱️
Don’t have the time vs choosing not to make the time🌊
There is not just strategy, there is not just execution, it goes in waves📣
Make your competitive differentiator a movement📸
How to take a full-page screenshot🙅🏻♂️
Product Marketers are not copywriters🛍️
How to make it easier for buyers to buy (Carousel)✍🏻
How to write a great LinkedIn Post📣
How to run your LinkedIn takeover on launch dayAlways know your top three questions 🦸🏻
Sketch’s unconventional homepage hero🦸🏻
Homepage Hero Swipe FilesAsk people directly and clearly State of Interactive Demos Carousel Working with a founder, the original PMM 💬
Take me through the last time you did X?✉️
The Swipe Files Newsletter🥟
A quick tutorial on using Giphy Stickers + Canva 👇🎉
The PMM Productivity Hub is listed on Notion’s template gallery 🎯
OKRs vs Key Results vs ProjectsChampion enablement for product launches 🔍
Slack Competitor Quick Find💬
The most important conversation to have in your first week as a PMM📁
Interactive Demo Swipe File📖
Storytelling doesn’t have to be long🥦
One of my first lessons when creating our PMM Charter at Klue🔪
Top PMM productivity killers🖇️
Be the connector to make great messaging happenWin-loss Executive Summary Template What can the bystander effect teach us about collaborating with other teams? We don’t have this all figured out 🪟
Project Template - Competitive Comparison Page🎤
How to Win Your Marketing With Win-Loss - Webinar with SCIP🚀
Launching the PMM Productivity Hub🚀
The Top 100 Product Marketing Mentors To Learn From And Work For - 20233️⃣
Tips for creating Interactive Demos🧠
50 top Marchitects influencing the game🚀
Klue acquires DoubleCheck Research 💥
The power of templates in the PMM Productivity Hub 🗺️
Our Process For Creating Interactive Product Tours at Klue🚀
Launching the PMM Productivity Hub📝
Grab this free Decision Memo Template25+ Interactive Calculators and Value Assessment Tools 🔨
Introducing the Competitive Keyword Generator➕
The Competitive Revenue Gap Calculator 🛷
How can we make it easier to buy from us?💯
Top 100 PMM influencers of 2022🥊
7 best practices for creating high-converting competitive landing pages.✍️
Why notes matter and how to take good ones🎟️
Compete Week Starts Today!⚡
My favourite takeaways from PMM Summit Toronto🗨️
6 sources of qualitative messaging feedback✨
Customize your Zoom waiting room!🚀
Announcing Klue for Microsoft Teams🎟️
Pumped to be emceeing at the PMM Summit, Toronto🏎️
Klue makes Deloitte’s Tech Fast 50 and 500 lists for 2022⚡
10 ways to differentiate outside of just features🧤
Who’s responsible for sales enablement?🚫
Enable your sellers with messaging around product limitationsHow to create a Forced Copy Link in Google Slides 🎙️
The not-your-average comparison page — New episode of Compared to What🎟️
Announcing Compete Week🏋️
Help vs do - you don’t need to create every slide on your own 📈
Ways you can measure impact on revenue from PMM🏆
How Klue helps you centralize win-loss data from Clozd, DoubleCheck, and other win-loss providers into a single platform for compete🏋️
3 ways to make your persona training more effective🦁
Advice for product marketers that don’t feel confident presenting to sales 🏋️
10 Ways to provide deal support 🖼️
How to use Text and Image Placeholders in Google Slides📣
Let your customers differentiate your product for you🚨
Klue launches Related Alerts — automatically aggregate related articles around competitor events🔍
How to find competitive pricing, proposals, etc. using the Google filetype operator💼
When to hire for a CE Manager?⭕
Promote the Winners Circle🔘
Klue’s Battlecard Button in Salesforce✔️
Nike HyperRev vs Huarache Ads — The power of compelling copy🏗️
6 ways to structure your PMM team🚀
New Klue features that help multi-curator teams work better together 💡
9 Takeaways From PMM Summit SF📲
Global Search is now available in the Klue mobile app📝
50+ Examples of Release Blog Post 📣
Come see my chat with Dan Hamilton at The Winners Circle🏆
Announcing the Winner’s Circle Event: Competing Org-Wide🔗
Introducing Klue’s New Card Linking Assistant🍱
Positioning is context (illustrated using chips)👩🔬
Data vs Insights (and why all insights should be actionable)🤌
Competitive deals are won by small margins↔️
Simple template to avoid LinkedIn Carousel controls📈
When products compete, they get better🎨
Ask them to “Paint Done”🐢
Compared to What - Episode Two: Status quo is your biggest competitor🔗
How to better manage your sales decks with Linked Slides🥁
Share your works-in-progress early and often ⚖️
An example of a well-used feature comparison checklist🎙️
Promote Brandon’s State of CE Webinar🎣
I love practical, actionable advice ⌛
Practice makes your presentations look effortless💪
Your website is one of the most powerful tools for competitive differentiation⚫
4 tips for mastering bullets in Google Slides❌
How I write distraction-free🔮
Here’s what I learned about demo from 6 Gartner analysts👊
How to Make Your Competitive Page Title Impactful Without Sacrificing SEO🔘
Hitting the reset button🥽
Skimmers, Dippers, and Divers📢
Make it easier for employees to share product announcements on LinkedIn🥊
Announcing Compared to What: A new video series all about comparison pages🙏
Don’t start from scratch — practice Borrowed Creativity 📣
Announcing the Compete Network🚀
Something big is coming tomorrow📈
How we’re scaling our messaging certification at Klue☝️
Google Slides Tip: How to Turn Logos White 💌
Slack Connect, how I used it to get quick feedback🗯️
Why your release marketing campaign should start with Messaging 💪
Why curation makes you the competitive expert 🚀
Klue Announces Triage Mode🎟️
The CI Summit is happening next week!📸
2 tips for capturing better screenshots🤝
How PMMs can align with sales on content priorities📒
Here’s what we learned from our State of CE Report🧑🏻💼
Your CEO is the original PMM🎓
What we learned from launching our new category narrative📐
Slide Tip: Using Distribute and Align in Google Slides👀
A sneak peek at the slides I’ll be presenting in our Category Narrative webinar🎙️
PMC Podcast Recap - How to position to WIN📒
How we tried to position our G2 report better📣
Announcing our Klue Category Narrative Webinar📦
New Swipe File - 60+ SaaS Product Pages🤔
Why is tactical a dirty word?⚡
How to quickly find transparent logos 📈
Use Slack auto-responders to drive adoption of sales collateral🎓
What I learned from chatting with Salesforce’s CI team🔍
Magnifying glass effect in Google slides💪
How do you build a competitive culture in your org? 
