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April 15, 2024
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Apr 15, 2024 2:17 AM
A higher price point can be a signal of differentiated value.
Take a commoditized market like wallets, for example.
Ridge Wallet needs to educate buyers on why it’s product is more valuable than the less expensive alternatives.
In this Instagram ad, they address the issue head on.
They deliberately use the word “Cheap” to describe their competitors.
And equate that to less durability, style, and function.
#productmarketing #positioning #pmmfiles
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