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Posted
Published Date
October 20, 2023
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What’s one step PMMs can take to better align with product managers?
Shared definitions
What does a release mean?
What does a launch mean?
What does a Tier 1 mean?
What does “Discovery” mean?
What does go-to-market strategy mean?
The list of concepts that PMs and PMMs think of the same way is pretty large. And it makes aligning on launches way more difficult.
So if you could do one thing at the end of this year to improve your launch process.
Sit down with your PM and get on the same page. Start speaking their language. Create shared definitions around key launch concepts. And map the process together.
You’ll thank yourself in 2024.
#productmarketing #launch