If you thought gating your interactive demo,
Was the only way to know WHO engaged with it.
You would be wrong!
Interactive Demo platforms now have the ability to tell you what companies are engaging with your demos.
Gating is NOT your only option.
Take Navattic's Account-Based Engagement feature, for example.
Here’s how to use it:
1️⃣ Turn it on 🔘
2️⃣ You’ll see a list of companies engaging with your demos
↳ Which specific ones
↳ And how long they’re spending on them
🗯️ “Wow, looks like Twilio is super interested in our Analytics product.”
3️⃣ To make your life easy, you’ll also see their “engagement level”
↳ That’s your easy-to-spot intent signal
🗯️ “Let’s focus on these top accounts first!”
4️⃣ You can then drill down to see how many individual people engaged with it
↳ And for how long
🗯️ “They must be sharing this with the rest of their buying committee.”
5️⃣ Share these leads with your SDR team to prioritize high-intent accounts
↳ Or with your Account Managers as potential expansions
↳ You can also export the list and import to your CRM
🗯️ ”Here’s a list of high-intent accounts engaging with our demo.”
6️⃣ Look for trends across segments
↳ Are there any new segments emerging that you should focus on?
🗯️ ”Out new AI demo is getting a ton of interest from Financial Services companies”
If you’re not looking at Interactive Demos yet
Now is the time to do it.
They not only make buying your product easier
They’re also a powerful signal for purchasing intent
#interactivedemo #productmarketing