As a founding PMM, you're the architect of your function.
But it's easy to lose sight of that.
We get caught in the treadmill of requests, launches, and deadlines and forget to lay the foundation as we go.
When we intentionally lay that foundation and build PMM-branded programs, we can start to drive impact, prove they work, and earn the budget to:
➡️ Hire someone to own it
➡️ Purchase a dedicated solution to automate it
➡️ Outsource it to a third party
It could be a combination of all three.
Let’s take win-loss for example. You may not have the budget for a win-loss vendor or the time to commit to managing an internal program as a team of one.
But what about running a couple of win-loss cohorts over two quarters. Even just one. That’s more manageable.
In return you get:
✅ Exposure to the process
✅ A better understanding of how it works
✅ The chance to show value
✅ A much better case for budget
Not to mention the chance to stamp your name all over this new program. The one you founded.
The same can be said for your competitive intelligence program, product launches, content creation, sales enablement, and more.
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I created a Notion template called the PMM Productivity Hub that helps founding PMMs create many of these programs from scratch.
Do I worry that many of the modules could eventually be replaced by a dedicated platform or 3rd-party vendor?
Frankly, no. That just shows that I’ve helped a PMM prove out the program and take it to the next level.
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