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Writers Block? ConvertKit removes from their signup process.

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Posted
Published Date
May 17, 2023
Post Link
https://www.linkedin.com/posts/oakleyjason_productmarketing-pmm-example-activity-7064584439032401920--ppZ?utm_source=share&utm_medium=member_desktop
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Onboarding
Onboarding
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How can you help remove friction in your product onboarding process?

Here’s a great example from ConvertKit ☝️

I signed up for their new Creator Network product and can personally attest to getting stumped when it came to writing my bio.

In fact, I was about to abandon the process when I noticed a subtle link underneath.

“Writer’s block?” - Umm, as a matter of fact, yes!

“Here are a few sample bios to get your juices flowing.”

After reading a few examples, I wrote my bio and got my profile live in 10 minutes.

A great example of how real customer examples can help you grease the wheels.

Where in your product can you test something simple like this?

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PS. If you like practical product marketing example like this, check out my newsletter “The Swipe Files” where I share 5 new examples every Wednesday. You can find the link on my profile page.

#productmarketing #pmm #example