If you’re the first PMM at your company
Think of yourself as a founder 🏗️
You’re building a new function from scratch
And shaping what product marketing looks like
But it's easy to lose sight of that.
You get caught in the treadmill of requests, launches, and deadlines
And forget to lay the foundation as you go.
So what should you do instead?
❌ Don’t just do the work
✅ Build systems and processes
❌ Don’t blend in
✅ Create PMM-branded programs
❌ Don’t rely on others to determine your worth
✅ Prove the value of your work
❌ Don’t wait for others to notice
✅ Communicate your value often
That’s how you:
📈 Level up
📈 Grow your team
📈 Earn more budget
Take product launches for example.
↳ Define and document your launch process
↳ Create branded playbooks, collateral, milestones, etc.
↳ Set clear objectives and track your impact
↳ Make launches a company-wide event
↳ Run retros and share your results
Apply this same thinking to competitive intelligence, win-loss, positioning and messaging, sales enablement, and more.
That’s the difference between ‘doing’ product marketing and ‘building’ product marketing.
#productmarketing #foundingpmm