I’m changing the name of my newsletter 😱
The Swipe Files → is now → PMM Files
So if you subscribe, that’s what to look for in your inbox tomorrow 👀
Why the change? Keep reading 👇
I don’t talk about my business that much on LinkedIn, but I often get questions about how things are going, so I’m going to try and share more often.
One thing that I’ve been back and forth on for a while is the name of my newsletter. I launched The Swipe Files earlier this year as a way to share the different examples I was adding to my own swipe file during the course of a week. The name made sense, so I chose it. There wasn’t much more thought than that.
Tip for PMMs: do your market research before naming a new product 😅
It wasn’t until I got a message from Richard King that I realized someone else in our space already had a newsletter with the same name. The "Swipe Files" newsletter and community had already been around for a couple of years. I subscribed to the newsletter and it’s great — highly recommend it.
The same thing happened to me just before launching the PMM Productivity Hub. For months I planned on calling it “Product Marketing OS” but a couple of weeks before launching a team in France launched a Notion template called, you guessed it, Product Marketing OS. I had to scramble last minute to change it.
So anyways, there I was. Stuck.
I really liked the name I had, but as my newsletter started to gain traction, recognition, and interest from sponsors, it just didn’t feel right.
But you know how it is — you get busy with work and life and decisions like that fall to the wayside.
So today I’m excited to finally make the switch and rename my newsletter → PMM Files.
A couple other reasons why this made sense:
- This name is more specifically focused on Product Marketing, which is my target audience.
- Surprisingly, many PMMs don’t even know what a Swipe File is so it removes any of that confusion.
- It opens me up to cover more than just examples in the future, but for now that’s still the main focus.
For everyone that’s subscribed so far, thanks so much! 🙏
And if you’re interested in joining, click the link below. The next edition drops tomorrow.
#productmarketing #examples
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