Today, PMM Files turns one 🥳
That’s 52 editions, over 250 remarkable PMM examples
And for me, an exercise in consistency.
Over two years ago I set out to build an audience among product marketers.
I’ve written, on average, 3-4 times per week on LinkedIn
And a year ago I started writing a weekly newsletter
Sure, I’ve had a couple of moments where a LinkedIn post did really well.
But for the most part, it’s been slow, steady growth.
You can see my newsletter subscriber growth below.
And my LinkedIn following shows roughly the same trajectory.
I’m not saying it isn’t possible to grow faster — it totally is.
But for me, this is working because:
1) It’s manageable — I can keep doing it consistently
2) It’s working — my business is growing because of it
So keep at it, celebrate the small wins, and find something that you can enjoy doing consistently.