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Define Product Marketing Skill

Define Product Marketing Skill

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Published Date
August 28, 2023
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https://www.linkedin.com/advice/1/how-can-you-apply-product-marketing-skills-other?trk=cah2&utm_source=share&utm_campaign=copy_contribution_link&utm_medium=member_desktop&contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7097010100644556800%2C7097010102649421825%29%2C7101943520881504256%29&articleSegmentUrn=urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7097010100644556800%2C7097010102649421825%29&dashContributionUrn=urn%3Ali%3Afsd_comment%3A%287101943520881504256%2Curn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7097010100644556800%2C7097010102649421825%29%29
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LinkedIn Contributor Article

https://www.linkedin.com/advice/1/how-can-you-apply-product-marketing-skills-other

Here are some top PMM skills, broken down by the four pillars of product marketing:

Research

  1. Asks great questions
  2. Always curious (great listener)
  3. Spots trends and insights in data (analysis)

Positioning

  1. Strategic thinker
  2. Communicates insights and strategy clearly
  3. Influences others and facilitates decisions

Launch

  1. Project management
  2. Clearly communicates value (messaging)
  3. Content creation

Enablement

  1. Cross-team collaboration
  2. Internal communication
  3. Strong educator

Three more skills every PMMs should build:

  1. Prioritization - knowing what's most important.
  2. Resourcefulness - doing a lot with little.
  3. Writing - clearly communicates with words.