Founder-led storytelling
We’re seeing more and more of it LinkedIn.
The great thing about it — you don’t need a lot of polish.
Some of the best performing posts look like they were written in 15 minutes, with images that anyone could have created.
There’s something really authentic about a Founder getting their hands dirty and posting about specific, real-world customer problems.
When done right, it organically reinforces product positioning and the unique value of their product.
Like the example below from Rand Fishkin.
We shared this and four other product marketing examples in today's edition of PMM Files.
Plus practical advice from Marta Puerto, Madison Leonard, and Karan Sood.
Check out the full edition for free here → https://offers.productivepmm.com/posts/pmm-files-51-rockin-copy-founder-led-storytelling-and-the-power-of-being-clear
#productmarketing #examples #pmmfiles