Dear founders and marketing leaders,
If you hire someone junior as your first PMM
You NEED to Invest in their development
I found 188 Founding PMM job openings over the last 3 months.
The titles being offered were:
➡️ 126 “Product Marketing Managers”
➡️ 41 “Senior Product Marketing Managers”
➡️ Only 21 were for something like Principal, Leader, or Director
Although many of the PMM job descriptions asked for 5+ years experience
It’s likely that they’ll end up hiring someone more junior
I see this a lot.
For many founding PMMs, a lot of the job is brand new.
Not to mention:
🚨 Nobody else in the company has product marketing experience
🚨 You don’t have the time to personally coach them
🚨 They are getting hammered with requests
🚨 They have zero influence across the company
The odds are stacked against them.
And your product marketing function too.
I understand that not every startup can afford to hire an experienced product marketing leader as their founding PMM.
But you CAN afford to provide them with the three Cs:
- Coaching
- Courses
- Communities
A hungry PMM, paired with the right support network and resources, can make a big impact at an early-stage startup.
You’re not only investing in their personal growth
But the success of your product marketing function
Which is about as mission critical as it gets.