Who here has struggled to get alignment on an internal decision? 👋
It’s hard. Analysis paralysis sets in, one meeting turns into multiple, and you end up taking zero action.
Here’s a tip.
Remind people that it’s not a forever decision.
It’s a decision for “right now”.
A bet you’re making for the next ~6 months.
At that point you can check back in and adjust if needed.
I’ve seen important decisions around positioning, homepage messaging, pitch decks, and user onboarding grind to a screeching halt because people can’t make a decision.
One thing that’s going to be super important → having an agreed upon way to gauge whether something is “working” or not.
So you’re talk track might be:
“Okay everyone, let’s remember this doesn’t mean we’re committing to this messaging forever. What if we tried it on our homepage for the next 3-6 months and see if there’s a lift in conversion rates?”
What do you think?
#productmarketing