That launch went exactly as planned.
SAID NO ONE EVER.
My PSA for today is this:
When it comes to product launches
Hiccups, delays, and bottlenecks
are the norm, not the exception
Here’s my advice:
⏱️
Expect timeline changes (in any direction)
Your launch deadline is rarely dead-on
But either way, it sneaks up quickly
🚢
Hope product is shipped on time
But prepare for things to be delayed
Or not even 100% ready for launch day
👀
Expect scope creep
That one last feature
That one extra asset
The last-minute video
“Can we put out a press release?”
👍
Know what things need executive approval
Some execs are passionate about certain things
Don’t wait until the last minute to get their eyes on it
✅
Give enough lead time for customer approvals
Work these things into beta agreements if possible
But anticipate lengthy reviews, changes, and lawyers
👌
Know your acceptable misses
What you are willing to let slide
And launch without being perfect
I know I’m missing things, so add your comments below!
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PS.
This is one of the topics Andy McCotter-Bicknell, Tamara Grominsky, and I teach in our cohort-based course, Ready For Launch, kicking off again in March. As part of Maven Monday, we’re offering a 25% discount (ends today).
If you’re interested, just shoot me a DM or drop a comment below. No pressure.