When positioning and product strategy align
This is my first time seeing something like this.
Rows, a B2B SaaS company that’s changing how we think about spreadsheets, has just replaced their homepage with their actual product.
So now, if you’ve never used Rows, when you open their homepage you get an instant spreadsheet 💥
From their CEO, Humberto:
“With this change, using Rows requires no signup, no emails, no captchas. Nothing.”
This is a great example of a product strategy that’s tightly aligned with a company’s positioning strategy.
“We want to build the fastest spreadsheet, and that includes the fastest time to start up.”
“Last week Rows became the easiest, fastest way to use a spreadsheet in the world.”
Comments:
If you like practical product marketing examples like this, check out my newsletter “The Swipe Files” where I share 5 new examples every week. The next edition goes out on Wednesday morning 👉 https://productivepmm.com/newsletter
